Category: General

FashionTrend Alert: Swimwear 2017

Summer is just around the corner and we have all things swim on our minds! Whether you’re hanging out poolside this summer or exploring tropical destinations, we have the right swimsuit for you! Keep reading to find the right trend that fits your style.


The lace-up trend has officially made its way from our closet to the pool and we can’t say we’re mad about it. Embrace the trend with a daring cut out one-piece that laces up the side, or keep things simple with a cute lace-up bikini top. Our Tiki Time Lace-Up Bikini, available in three cute colors, is the perfect summer staple, and the fact that it’s less the $40 (for the set!) has us wanting one in every color.

Swimwear 2017 - Trends Lace-Up One-Piece

Swimwear 2017 - Lace-Up Bikini

One piece wonders

If you’ve found yourself obsessing over finding the perfect one-piece swimsuit for the summer, you’re not alone. From plunging necklines, to lace-up details, to reversible looks that are twice as nice, this style of swimsuit is not going anywhere soon.

Swimwear 2017 - Tavik One-Piece

Blogger babes @emilyrosehannon, @heygorjess, and @kelsrfloyd show off their personal style all sporting the Tavik Monahan Beige Lace-Up One Piece Swimsuit. Love the look but want to add a pop of color? Try the Amuse Society x Samudra Sandbar Teal Print One Piece Swimsuit or the Frankies Bikinis Camilla Blue Floral Print One Piece Swimsuit!

Crochet your way

Take your inner boho from festival grounds to the beach this summer with a cute crochet look! Available in both bikinis and trendy one-pieces, you’ll be sure to find one that suits your style. If you’re a classic bikini type of girl, then you’ll love styles like the Elizabeth Jane Black Crochet Bikini, the Frankies Bikinis Stella Lavender Crochet Bikini or the Sea-esta Slate Grey Crochet Bikini!

Swimwear 2017 - Crochet Bikinis

If a one-piece is more your vibe, try the Frankies Bikinis Lilah Black Crochet One Piece Swimsuit or the Lulus My Story Crochet One Piece Swimsuit, available in three chic shades!

Swimwear 2017 - Crochet One-Piece

Which swimwear trend will you be rocking at the beach this summer? Tell us in the comments below!

Contests#Lovelulus Winner of the Week

Congratulations to bride to be @sweetandpetite_ for being our #lovelulus winner of the week looking so dreamy in our Easy Honey Ivory Slip Dress! Wondering what to wear for all of your bridal festivities? From bachelorette party, bridal shower, or rehearsal dinner, to affordable wedding dresses, we’ve got a white dress for every event on your calendar! Check out a few of our faves below or check out our coveted Wedding Collection.


We want to see how YOU wear Lulus! Show off those chic #ootd’s for a chance to win a $200 shopping spree and be featured on our Instagram. To enter just follow @lulus, upload a pic of your cute Lulus looks, and use #lovelulus & #contest in the caption for a chance to win. We award new winners every single Friday. See the full rules, terms, and conditions here. Good luck!


GeneralModel Moment- Frida Aasen

Time for another model moment! Last month we jetted down to Palm Springs to shoot the Lulus summer campaign. With bright maxis, cool, pool-side bikinis, and all the right accessories, it was a sun-drenched day of awesome. The icing on the cake was our fave-babe, model Frida Aasen who flew in from New York to shoot this magical campaign with us. Combine the magic of the desert with this dreamy babe and you have an AH-mazing day ahead of you. We pulled up a chair for a behind-the-scenes chat with this iconic model to bring you a quick Q&A! Read on for more!



Cats or Dogs?


What are 5 Essential You Keep In Your Bag?

This is so boring; I have the most boring stuff! Phone, wallet, charger, lip balm, keys.

What Are Your Top 3 Emojis on Your Phone?



What is the most outrageous thing that has happened to you on a shoot?

I have actually been lucky and haven’t had the craziest things happen. I had to shoot swimwear in November, so that was pretty bad. I have shot with animals before. Like dogs, parrots, a small white snake. Nothing too crazy!

What is your favorite place to visit?

Two places I went to recently-Sicily and Corsica. They were the most beautiful places. They had these rocky coasts and they were so beautiful. I can’t wait to go back there.


What is the one summer staple that you will be wearing?

Yellow! I’m obsessed with yellow. I totally have a thing for yellow. I want yellow dresses, yellow purses. I just think it compliments tan skin so well. Like this maxi we just shot today! Love it.



Thanks so much Frida! We love working with you! xo

Frida GIF


Contests#Lovelulus Winner of the Week

Congratulations to @say_lindsay for being our #lovelulus winner of the week! We love these bridesmaid babes wearing our Always Stunning Convertible Blush Pink Maxi Dress! With endless ways to tie and a number of chic colors to choose from, this dress is the perfect option for your entire bride squad!

#LoveLulus Winner of the Week

Want to revamp your wardrobe? You’re in luck! Show off your chic Lulus looks for a chance to win $200 to Lulus and be featured on our Instagram. To enter just follow @lulus, upload a pic of your cute Lulus ‘fits, and use #lovelulus & #contest in the caption for a chance to win. We award new winners every single Friday. See the full rules, terms, and conditions here.


FashionWedding Guest Style Guide

Wedding season is upon us and we have the perfect dress for you! Whether you’re a guest attending a formal ceremony or a garden gathering, we’re here to help break down different wedding dress codes to keep you looking flawless all event season. Keep reading to check out our style guide for this wedding season!


Formal or Black Tie Wedding

Black tie and formal weddings typically take place in the evening, which is why we suggest a sleek cocktail dress or a floor length gown for such an occasion. Go for darker hues like navy, grey or black for a timeless look. Pair with chic jewelry, some ankle strap heels and a matching clutch for an elegant, put-together look.


Destination Wedding

If you find yourself heading for a destination wedding, perhaps on a sandy beach somewhere, consider the elements you’ll be facing (sand, wind, water) when choosing your look. Go for a breezy, printed dress that will keep you cool while still looking chic. Amp up the wow factor with a vibrant matching set like our Naturally Charming Red Floral Print Off-the-Shoulder Crop Top and Carefully Cultivated Red Floral Print Maxi Skirt. The off-the-shoulder and bell sleeve combo paired with the tiered maxi skirt is sure to turn heads. As for shoes, we recommend flats or a block-heel to combat the elements.


Daytime Garden Wedding

A daytime or garden wedding is the perfect time to don a feminine frock. Whether you love floral prints, lace details, or the off-the-shoulder trend, we have a look for you! Dress up a flirty sundress with a pair of chic spring heels and cute clutch to match. If maxis are more your style, a wrap dress like our French Doors Ivory and Blue Floral Print Wrap Maxi Dress is the perfect look for an afternoon affair. The lovely floral print creates an eye-catching pattern and the breezy maxi skirt will keep you cool into the evening. Add a cute bag and a pair of heels to complete your look!

Wherever this wedding season takes you, we’ll help you find the perfect wedding guest style to make the special day one to remember! xo