Category: Interviews

FashionIntroducing Everly Clothing: Founders & Designers Adriana and Fabiana Tell All!

Here at Lulus, we do our best to bring all of you the most unique clothing we can find from companies that share similar goals of affordability, wearability, and individuality. One such company, Everly Clothing, is not only one of my top favorite Lulus brands, but it is also a name with a real heart behind it.
When I contacted founders – and sisters! – Adriana and Fabiana, they were thrilled to do an interview. They even threw in some never-seen-before pictures from their Fall LookBook, as well as photos from around the office. Read on for their spin on the fashion, food, and staying friends through it all!
everly clothing
Where did the name Everly originate?
Adri & Fabe: In the beginning stages of starting our clothing line and coming up with a name and muses, we realized we wanted to create a girl who would ultimately be our ever changing muse. We researched tons of books and magazines, and when we both heard the name Everly, we knew we wanted our girl to be called Everly.
There are a lot of aspiring designers out there. How did you make Everly Clothing a success?
Adri & Fabe: Honestly, we really believe with all of our hearts that Everly has been successful so far because of love. This might sound cheesy, but working together as sisters and best friends – everything we create together has been pieces we absolutely love.  When launching our line we really ran with the idea to do what we love and hoped everything else would fall into place.
Any words of wisdom for starting your own business?
Adri & Fabe: Be ready to work hard and there is no job too small for the boss. Your energy will flow through the company so always be positive in all that you do.
What your favorite part of running Everly? The hardest part?
Adri:  My most favorite part about running Everly is working with Fabe.  Everyday I really feel inspired to do my best and feel challenged to bring something to the table. I also love seeing our entire team from design to production to sales come together to make Everly come to life. The hardest part is definitely finding the right people to work with and dealing with so many different people and personalities in all aspects of the business.
What’s it like to work together as sisters?
Adri & Fabe: We realized we are fortunate because it’s not everyone who can work with their siblings. Before being partners we were best friends and really spent every waking moment together since we were kids. We had the same group of friends in high school and we shared rooms for more than 10 years where we would stay up late chit chatting about life, boys (and more boys). We rarely fight and when we do, it lasts for about 10 minutes and then we forget the reason we were even mad in the first place. The best thing about working together is that we can be completely honest with each other without any barriers. We have a deep understanding that anything that is said —  is said with good intentions and is never meant to harm the other person.  It’s been a great journey so far and we are thankful for each other – through good times and bad.
(Everly Mood Board)
Your website bio says that you love travel art, music, photography, food, and vintage. How do you incorporate all of this into your dresses and clothing?
Fabe: We take inspiration from everything we see and do. We might take a color from a photo we both love or a lace idea from a beautiful vintage dress we snagged at a thrift store or flea market.  Seeing a beautiful photograph might inspire us at the beginning of the season and might be what the entire collection focuses on for that one season.
Do you actually design every item, or do you have a big creative team?
Adri & Fabe: Here’s how it works:  Fabe is our designer for Everly and we actually design every single item. On a daily basis we are e-mailing and texting each other what is inspiring us at the moment and Fabe uses all that inspiration to create a look. Once the sample is made, Adri wears the sample and both of us will stand in front of the mirror commenting on what we love or what can be changed about the garment. It’s like playing dress up everyday, but in real life.
(Everly Clothing Patterns)
Best moment so far in this business?
Adri & Fabe: The best moment so far in our business has been watching it grow and we absolutely love receiving e-mails from people saying they love Everly and want more of it.  Connecting with the girls who wear Everly through Facebook, Twitter, and Instagram has been amazing.
What’s your favorite food/comfort food/standby for chilling out or distressing?
Adri: Hands down tomato basil soup with a grilled cheese.
Fabe: Shabu shabu (Japenese hotpot) or homemade chicken soup.
If we looked in your closet right now, what would we find?
Adri:  A lot of black. I love black. You would also find tons of all types of dresses and lots of vintage goodies found at flea markets.
Fabe: Button down tops of all colors and lots of coats.  You would also find a rack of blazers and a lot of gold vintage jewelry.
If you had to pick three items of makeup to live with the rest of your life, what would they be?
Adri:
Chanel Moisturizing Bronzing Powder. I got this as a birthday gift from my oldest sister and learned how to use bronzer through Bergdorf Goodman’s Twitter (@bergdorfs).  Their Twitter girl gave a step by step picture tutorial, and I noticed it did make a big difference! (who knew Twitter would teach me how to put on makeup?!).
Laura Mercier Oil Free Tinted Moisturizer SPF 20. Fabe introduced me to this and I have loved it since the first time she let me borrow hers. It’s like colorful lotion that will hide all your blemishes.
Chanel Teint Innocence.The salesgirl at the Chanel counter swore by this foundation and told me all her model friends gave themselves touch ups during the day with it. I totally fell for it and now can’t live without it. (That salesgirl deserves a promotion!)
Fabe:
Laura Mercier’s Undercover Pot was introduced to me by a friend and who swore by it. She promised me it would cover anything at anytime. I gave it a try, and it’s become my go to source for hiding anything.
Chanel’s Automatic Liquid Eyeliner has never failed me with smudging – even after a good cry.
Nars’ blush in Mata Hari never fails to bring me to life!! No matter day or night, it always give me rosy cheeks that don’t make me look tired.
(Everly Threads)
What do you splurge on when it comes to completing your look?
Adri: Facials. My facialist once told me that having great skin is the best accessory a girl can have.
Fabe:  A nice chunky necklace.
Are there any current fashion trends that you’re really into? Any that you don’t like so much?
Adri: I am obsessed with all the bright legwear I’ve been seeing around and am loving the cutouts and high-low anything.
Fabe: Right now I am loving chevron prints and colored lace. Fur vests are a must this season.
What’s the best piece of advice you’ve ever gotten when it comes to fashion?
Adri & Fabe: LESS IS MORE.
A little note: We are so excited for the next chapter, and we feel so grateful everyday to be working together and to be a part of the Lulus community.  We’re in the process of giving our blog a facelift and can’t wait to share our stories and experiences in running our business and life at Everly. Connect with us on Facebook or Twitter for upcoming events.
XOXO, Adri and Fabe

InterviewsHigh Spirits: The Photography of Brooke Shaden

 

Ever wonder what it’s like to be an artist?
Today we have a behind-the-scenes interview with a fashionable artist:  Brooke Shaden!
 
 
1. So, you were raised in PA, what brought you to LA?
I graduated from college in Philadelphia in December 2008 and decided then to pick up my still camera. I went about creating self portraits, and soon after moved to Los Angeles to pursue film making. It wasn’t long after the move that I decided to do photography instead of film making, and have been living in LA ever since creating art!

2. Where do you get inspiration for some of the looks in your photos?

I am constantly inspired by timeless wardrobes. I love something that looks like it could be from any time period and helps to tell a story. I am inspired by long flowing gowns and the way that wind catches in fabric.

3. What’s your favorite time period?
I love the Pre-Raphaelite brotherhood of painters, they inspire me so much!

4. Do you have an amazing dress and prop collection?
I like to think so! Though, admittedly, I have ruined most of them by dragging them through the mud or slopping them around in creeks. I have probably 20 or so dresses that I use on photo shoots and take with me to workshops, all of various styles but all of them timeless as well. 

 
5. What is your fascination with water?
Aside from my name being Brooke . . . I am fascinated with the way that water is a foreign element for the most part. We as humans are not naturally water creatures, and so water seems to be a place where a new world can easily be formed. I like how fluid it is, the way that it can softly pour over skin and hide body parts that are in the water. It has so many meanings associated with it, like life and death.

6. How long does it take you to prepare for a shoot?
I spend at least a few hours per photo conceptualizing and planning all of the details. I always know what I am going to shoot before I pick up my camera, so half of my entire process is spent planning while the shooting takes about 10 minutes.

7. What do you splurge on for your photo shoots?
Usually my big splurges come from props! I recently purchased a giant octopus for a photo, something that I had been wanting for a very long time but never had the guts to buy. I will splurge on a dress if I think it can be versatile enough, too.

8. One thing that is very unique about your photography is that you use solely a square format. Why the square?

To me, the square format allows for the viewer to see into a whole new world instead of a photograph. Suddenly the traditional photographic frame is gone, and instead of focusing on the medium the concept can shine through even brighter.
 

 
9. You also have a background in film and English, do you still write or film?
I have not yet jumped back into film, but I know that I will someday. I don’t feel that it is right quite yet because I don’t have the means to properly translate my ideas. I am infatuated with photography still, but I am sure that sometime, maybe soon, I will get the itch to make my images move. As for writing, I keep my blog updated very regularly with essays and musings. I love writing about photography and philosophies on photography. I am also writing a book which I hope to publish in 2012 all about inspiration and creating new worlds.

10. Tell us about your upcoming workshop in New York.
My workshops for the fall are numerous, as I will be teaching in New York, Los Angeles, Florida and Texas. The New York workshop is an 8 hour day full of hands on shooting and editing a levitation photograph. Each workshopper leaves with their own creation from the day. I go through my process, start to finish, on how to shoot and edit a levitation image. I teach how to make people fly!
 
 
Learn more about Brooke Shaden at her website and blog.

InterviewsThe Photography of Bunny Jenny

You know that feeling when you first discover some hidden talent in the world? It’s sort of like falling in love.
 
Elated by my new favorite photographer, Jenny Woods (a.k.a Bunny Jenny) I am pleased to share her with you in this inspiring interview.
 
But first, please indulge!
 
 
 
 
First of all, your website says you’re only 18. Is that true?
I sure am! I’m just a baby still.

Where is your home base, and do you travel a lot?

I live in a small town entirely made up of sugar cane. I prefer the country to big cities, at the moment. It keeps me inspired and my own. I feel like bigger cities are so fast paced and you can lose yourself if you’re not careful. My town keeps me sane when it comes to art. I don’t do a lot of traveling outside of South Florida. I hope to one day though.

Do you remember your first camera?

My first camera was a Olympus film camera. I got it for my 16th birthday. The sad part is that I just recently started using it a couple months ago. It’s amazing to shoot with. I absolutely love film.

Where do you get some of the concepts for your photo shoots, like “A horse with no name” where did that idea come from?
I keep a journal with me at all times and I jot down whatever comes in my mind. I get really inspired by music and old black and white movies. I had the idea when passing a horse pasture; I thought combining a woman’s delicate body with a horse’s would be mind blowing. They’re both so beautiful and soft. I wanted the model to feel as if she was a part of that horse; to be one with it.
 

What do you look for in a model?
I don’t really look for anything specific when looking for a model. I just try to look for one that matches each idea perfectly. They’re all just really playing a part when being photographed. I like to tell my models a story before shooting and I tell them to play that story in their mind while shooting. It makes the photos feel more natural and real, than just a pose. I try to bring stiff bones to life.

How long does it take you to prepare for a shoot?
I’m VERY controlling when it comes to my shoots. I don’t like using stylists or make up artists, unless absolutely necessary. It takes me a couple months to plan out one idea. But that’s also depending on how difficult the idea would be to create. In my mind, you never stop planning a shoot.. even after the shoot is over with. You always come up with new ideas or things you should have tried; it eventually evolves into a new photo shoot.

Is there anything you splurge on for your photo shoots?

Oh geeze.. haha, I buy all of my own props/clothes/camera equipment for shoots! That’s where all of my paycheck goes. I don’t remember the last time I bought something for myself. My mom gets so mad at me, too, because I don’t get paid for any of my photo shoots. She doesn’t understand though. I don’t like shooting for money… I feel like you lose your passion for something once you start getting paid to do it. You stop doing it for yourself and forget the reason why you loved it, in the first place. I don’t think I’ll ever be able to accept money for taking pictures.. It doesn’t seem right to me. I have rates up on my Model Mayhem site right now, but I don’t ever see myself actually telling someone to pay me, ya know?
 
 
 
A lot of your photography is very fashion oriented; are there any current fashion trends that you’re into?
I’m digging florals! Haha, I love color and flowers; they make me in such a good mood!
 
How did you come to be known as Bunny Jenny?
It was a nickname in high school! My best friend used to call me her “little bunny” and I guess it just stuck? I don’t think anyone calls me by my real name, actually. I like to think of it as my alter ego; you know, the artistic me. I’ve thought about changing it and just using my real name, but I love it too much. ‘Bunny Jenny’ will always be part of me. It’s who I am.

What’s the best piece of advice you’ve ever gotten?
“You only have one person to make happy in life: yourself.”

If you just fell in love with Bunny Jenny, like I did, see more on her website!

InterviewsLulus Featured Fan: Miraya!

We absolutely love our Facebook and Twitter fans! Each one of you is important to us and we enjoy chatting on 
Facebook or tweeting with all of you. So, we wanted to feature some of our lovely fans and get to know them a bit better. If you’d like to be a featured fan, just get on our “radar” by being active on our blog and 
Twitter or 
Facebook page. The more you interact/post/tweet/comment, the more likely you could be a Lulus Featured Fan!

            

Some of you still have the last snow flurries lingering before the weather turns to warmer days. Today, we are featuring the cutest snow bunny, Miraya! We have some pics of her in a Lulus dress and and interview. She is a 
Facebook fan who is an active participant in all the fun on our page.   

Where are you from?

I currently live in Michigan but I’m originally from sunny Florida.

How did you hear about Lulus.com?

I actually stumbled upon Lulus.com when I was surfing the web. I immediately fell in love with the clothes and ran to Facebook to Like the page.


What are your favorite activities?

Favorite activities? Yikes! That’s a tough question to ask. Let’s see, I love art, music and fashion. My main passion is art, especially digital art and traditional art –some of my art can be seen on my personal site at www.firedust.net. My second love is creating jewelry and sewing costumes for the Renaissance Festival. In fact, with a lot of encouragement from friends I have recently taken on the venture of selling some of my pieces online and will hopefully be opening an online store this coming month which is both exciting and daunting! I enjoy metal working and have recently worked with glass fusing. In short, I love trying new things and learning new things. Yeah, I guess you can say my list is pretty broad and endless so I’ll zip this up by saying I also enjoy gaming online and reading comic books. I suppose at the end of the day I’m a self professed Geek! However being a Geek does NOT mean you sacrifice being fashionable — the trick is to always make Geek look chic.

What does your closet look like?

Ahh, my closet. I am one of those lucky girls with a walk in closet. My closet is color coordinated by seasons and lengths. I basically have rows of shirts, blouses, skirts, pants, dresses and each section has to be color coordinated into a rainbow. My shoes are all tidy in plastic boxes for easy access and my belts are hung neatly on hooks. I have a vintage jewelry box my mother gave me as a child where I store my endless array of goodies. I also have some vintage boxes I use to store scarves and gloves and the such for winter. In the corner I have a tall stack of hat boxes where I keep all my fun hats for the spring and summer! I’m very fortunate to have the space and I love it because it defines my style and what I’m about. I’m an artist and I love clothes and I’m able to combine both passions in one lovely place.

What would you want to see more of in our blog?

I think you guys are doing a fine job thus far. Your articles are engaging, your staff is full of fantastic talent and your store is amazing. If I had to pick something though I guess I would suggest more tips –maybe make up tips!? I love make up and tips on application or the latest color trends seem to have some real potential.

What are your favorite Lulus products?

Oh Gosh, well first off let me say I LOVE the Look Books! Those are a great source of inspiration! As far as a favorite product goes – I can’t pick just one! I love the shoes and the clothes and the accessories – I love some of the vintage stuff you guys have! SO CUTE! <3.

What would you like to see more of on Lulus.com?

I think I’d like to see a bit more of Career wear. Why should our fashion sense suffer at the office, right? :)

What is the most inspiring quote or motto you’ve heard?

My favorite quote is “Little minds are subdued by misfortune, but great minds rise above them” – by author Washington Irvin. I think everyone has potential, given the chance. One thing I’ve learned in life is that, yes — life is a challenge but as long as we give it OUR best and as long as we do everything we can to never give up, everything else will fall into place.

We enjoyed our interview with Miraya! We can’t wait to see YOU as our next featured fan! So, be sure to say hello to us on 
Facebook and Twitter.

InterviewsStarring Rosemary Rey: Fashion Editor for Role A|F|M!

 

For a while now, I have been itching to do a segment featuring stylists. Well, when the first edition of the Houston-based publication, Role A|F|M, fell into my lap, I was introduced to the artful styling of fashion editor, Rosemary Rey.
 
Rosemary partnered with Lulus for some of the looks featured in the art, music and (yes!) fashion magazine, but my favorite part of the whole spread (besides the monochrome stag head) is the minimalism that hovers with an air of seriousness. The looks are sophisticated, feminine and deeply attractive with small splashes of color that hide amongst shadows. The styling is moody without being pretentious, and dark without being dreary.
 
 
For a brand new publication, Role A|F|M does not disappoint; the images are juicy, and the content is perfectly contemporary. Read what Rosemary has to say about it!
 
First of all, can you describe the intent of role A|F|M? 
The intent behind role is simple….to bring the latest in local Art | Fashion | & Music to the masses of Houston.  There are a ton of local magazines in Houston but none really focusing on what the creative and talented individuals have to offer.  All we hope to do is bring them and what they are capable of into the limelight.

The first issue of role A|F|M just came out this March, how long has this been in the works?

The first issue was in the works a whopping 6 months! 

What brought on the first spark to create a publication like role A|F|M?

It came to my boyfriend (editor-in-chief) in a dream. I remember he skyrocketed out of bed one morning and described to me in detail the publication….the concept, the content and all the other minute aspects. So we decided to give it a go!

What were the most rewarding and challenging moments in the preparation for the first issue?

The most rewarding moment would have to be creating the magazine in itself, the entire process.  Bringing together so many different and talented and artistic people to work together. It was always an amazing meeting of the minds! And luckily we didn’t face any difficulties in the prep for the first issue!!
 


How did you get into styling?
My love and total obsession with fashion as an art form and as tool for self expression propelled me into styling……I think it was inevitable.

Describe your fashion/hair/makeup style.
I would describe my fashion style as feminine with an edge…hair is naturally tousled and makeup is minimal.

Are there any current fashion trends that you’
re into?
I’m into everything all the time!!!!!! I think its important to acknowledge trends…try them out….find out what works for you…plus a little trend here and there keeps things interesting…. fashion’s about taking risks and being bold every now and again!

What can we look forward to seeing in the future from role A|F|M?

I’m really excited about Vol. 3 which is our “September Issue.” This issue will focus completely on fashion!!!!!

Where can our viewers find the magazine?

Well unless your in the Houston area you can have a look at http://www.roleafm.com/ 


Do you have a favorite stylist or magazine?
Tell us about it in the comments below!