Category: Interviews

InterviewsStarring Rosemary Rey: Fashion Editor for Role A|F|M!


For a while now, I have been itching to do a segment featuring stylists. Well, when the first edition of the Houston-based publication, Role A|F|M, fell into my lap, I was introduced to the artful styling of fashion editor, Rosemary Rey.
Rosemary partnered with Lulus for some of the looks featured in the art, music and (yes!) fashion magazine, but my favorite part of the whole spread (besides the monochrome stag head) is the minimalism that hovers with an air of seriousness. The looks are sophisticated, feminine and deeply attractive with small splashes of color that hide amongst shadows. The styling is moody without being pretentious, and dark without being dreary.
For a brand new publication, Role A|F|M does not disappoint; the images are juicy, and the content is perfectly contemporary. Read what Rosemary has to say about it!
First of all, can you describe the intent of role A|F|M? 
The intent behind role is simple….to bring the latest in local Art | Fashion | & Music to the masses of Houston.  There are a ton of local magazines in Houston but none really focusing on what the creative and talented individuals have to offer.  All we hope to do is bring them and what they are capable of into the limelight.

The first issue of role A|F|M just came out this March, how long has this been in the works?

The first issue was in the works a whopping 6 months! 

What brought on the first spark to create a publication like role A|F|M?

It came to my boyfriend (editor-in-chief) in a dream. I remember he skyrocketed out of bed one morning and described to me in detail the publication….the concept, the content and all the other minute aspects. So we decided to give it a go!

What were the most rewarding and challenging moments in the preparation for the first issue?

The most rewarding moment would have to be creating the magazine in itself, the entire process.  Bringing together so many different and talented and artistic people to work together. It was always an amazing meeting of the minds! And luckily we didn’t face any difficulties in the prep for the first issue!!

How did you get into styling?
My love and total obsession with fashion as an art form and as tool for self expression propelled me into styling……I think it was inevitable.

Describe your fashion/hair/makeup style.
I would describe my fashion style as feminine with an edge…hair is naturally tousled and makeup is minimal.

Are there any current fashion trends that you’
re into?
I’m into everything all the time!!!!!! I think its important to acknowledge trends…try them out….find out what works for you…plus a little trend here and there keeps things interesting…. fashion’s about taking risks and being bold every now and again!

What can we look forward to seeing in the future from role A|F|M?

I’m really excited about Vol. 3 which is our “September Issue.” This issue will focus completely on fashion!!!!!

Where can our viewers find the magazine?

Well unless your in the Houston area you can have a look at 

Do you have a favorite stylist or magazine?
Tell us about it in the comments below!

InterviewsMeet Molly Ford: How to be Smart, Pretty, & (less) Awkward

Since stumbling upon her blog Smart Pretty & Awkward a few months ago, I’ve been a huge fan of Molly Ford. With a quirky sense of humor and a real knack for addressing relevant topics, she posts tips on how to be smarter, prettier, and (less) awkward. Right up my alley! I can use help in all three areas!
It would seem as though other girls are with me here, because she has been featured on countless fashion and advice blogs, on TV interviews, and even the Boston Globe and Redbook magazine. Not too shabby! “I started this blog,” she says, “because I had one little tip that I thought was genius – using clean, unused toilet seat covers as facial blotting tissues (which, I promptly forgot about, and didn’t blog about until five months in). The next thing I knew, I had a domain name, and the blog had found a life of its own.”
After becoming addicted to her regular posts and adding her on every social media forum I could find, I decided it was time to get to know the lady behind the lines. Luckily, Molly was more than happy to answer a few questions for me and let me share her answers with you. 
Read on to learn more about the girl who spends her days “drinking diet coke, wearing only dresses, and eating lots of pasta, because Sophia Loren once said about her body, ‘everything you see, I owe to spaghetti.'”

* * * * *

How did you get started blogging?
From a technical perspective, I got a domain name from GoDaddy, a Blogger template, and starting writing. 

Why did you start blogging? 
I knew I wanted to start a blog as a creative outlet, and I also knew I wanted it to be an advice blog, as I didn’t feel comfortable writing about my personal life. 
Where did you get the inspiration for your posts? 
Situations I observe and experience—nothing fancy.  
What’s the best piece of advice you’ve ever gotten?
Everything will work out in the end. If it’s not okay, it’s not the end (which I believe is an unattributed quote). 
Describe your fashion style.
I would describe my style as colorful and laidback (which kind of makes me sound like a hipster M&M)… when I emailed some of my girls and asked how to describe my style, they had much better answers. My friend Katie said, “girly and fun, but always with an element of surprise,” my friend Emily said “girly-girl eclectic and vintage-inspired,” and my friend Nicole said “quirky retro-feminine with a touch of sweet risk.” 
What do you splurge on when it comes to completing your look?
Hmm…I don’t think I own anything designer except for my bag which was a gift. I don’t really splurge often—except on my winter coat which was a necessity! Maybe someday when I don’t live in a city as expensive as NYC I will splurge more often.
Do you have any wardrobe staples?
I always wear nail polish, and I never leave the house without earrings. 
Are there any current fashion trends that you’re into?
Feather extensions–right now I have a thin turquoise feather behind my right ear that I got this past weekend at a place in Soho, and I really love it.  
What’s your best piece of advice for aspiring fashionistas?
Wear what you like and what is within your budget– don’t go into debt getting designer labels.
What’s your most awkward moment?
Something I would never publish on the Internet :) 
What do you do in real life?
I work in marketing for an online retailer, and go to grad school at night. 
What’s your favorite comfort food?
Starbucks tall hot chocolate, but I only order it when I’m with my best friend or when I miss her (we live in different states). 
Favorite celebrity?
I am freakish up-to-date on celeb gossip and could never pick a favorite. But I do love Jimmy Fallon and was in line behind him getting on a train last summer, which may or may not have been my highlight of 2010. 
Other hobbies besides blogging?
The usual–music, friends, seeing how long I can do a handstand for…
Favorite Lulus item?
What’s the hardest part of being smart, pretty, and (less) awkward?
Time management! It can be a lot to juggle a full-time job, with grad school, with a blog, with friends and family. 
What’s your favorite part of writing your blog?
1. Writing the daily posts 
2. Getting sweet emails from readers
3. Having the opportunity to do cool consulting projects. 
Where do you get your advice? 
Every post is something I either do that helps me, or something I wish I had known before. For personal advice, I go to my family and friends; for blogging advice, the blogging community is an amazing resource to be a part of. 
Do you have a favorite author?
Nora Ephron. I went to a talk of hers once, and sat in the front row wearing head-to-toe yellow, and it turned out she was doing a whole bit about how no one looks good in yellow because it’s the color of baby puke. Embarrassing. 
What’s your best piece of advice on dating?
1. Date people that make you laugh
2. Date people that value your opinion.
Any words of wisdom for aspiring bloggers?
Don’t tell anyone about your blog for three months; see if you can keep creating posts for that time period first. Once you pass the three month mark and still have post ideas, you’re in a good place. 
Want to get read more? Need advice on something specific? Check out Molly’s blog or send her an email!

InterviewsLulus Featured Fan: Cassie!

We absolutely love our Facebook and Twitter fans! Each one of you is important to us and we enjoy chatting on 
Facebook or tweeting with all of you. So, we wanted to feature some of our lovely fans and get to know them a bit better. If you’d like to be a featured fan, just get on our “radar” by being active on our blog and 
Twitter or 
Facebook page. The more you interact/post/tweet/comment, the more likely you could be a Lulus Featured Fan!

Today, we are featuring an interview and photos of Cassie in some Lulus dresses! She is a 
Facebook fan who enters our contests and chats with us about the latest blog posts.   

Where are you from?

I’m from a small town in Georgia called Ellijay. I currently live in Tampa, Florida.

How did you hear about

I stumbled on Lulus about four years ago. I can’t remember how I found it, but I’ve placed around seventy orders since then! I really love to shop, but don’t always enjoy shopping at a mall. I like having the freedom to shop in my pajamas.

What are your favorite activities?

I love to travel. I enjoy seeing other cultures and learning what I can from them. My husband and I are backpacking across Peru this summer. We are also saving for a trip next year to Thailand. I love the water. On most weekends, you can find me at the beach or by my pool. In the past year, I married my best friend. I enjoy every minute I spend with him. We recently bought our first home and I’m having fun decorating. I’m also a big foodie. I love trying new foods. I like to paint; I find it very therapeutic. I have several of these pictures hanging in my home. Reading a good book is also a favorite activity mine. Reality TV is a guilty pleasure of mine. Like most girls, I also love to shop, get sun, and spend time with friends and family.

What does your closet look like?

I’m pretty proud of my closet. I lucked out and got one that runs the entire length of my bedroom and has a ceiling fan. I need every square inch of it. I had to eventually move my husband’s things into the guest bedroom closet. Some girls love shoes and some love purses. My favorite part of my wardrobe are my dresses. I have around 200. I almost look at them like art pieces. Yes, I know it’s a bit excessive but as Carrie Bradshaw says, “I like my money right where I can see it…hanging in my closet.”

What would you want to see more of in our blog?

On Lulus blog, I would like to see more tips and tricks about makeup. I can put an outfit together, but I’m clueless in the makeup department. I usually have the same routine and I want to learn how to mix it up.

What are your favorite Lulus products?

Like I mentioned before, dresses are my thing. I also love the shoes, especially the flats and wedges. I’m a little clumsy so I try to avoid anything too tall.

What would you like to see more of on

I love all of the products that Lulus offers. The prices are unbelievably affordable. I would like to see a review section. I have bought several things that I love so much, and I want to tell other girls, “You definitely have to get this!”

What is the most inspiring quote or motto you’ve heard?

I like this quote by Lance Armstrong. “Time is limited, so I better wake up every morning fresh and know that I have just one chance to live this particular day right, and to string my days together into a life of action, and purpose.”

We enjoyed our interview with Cassie! We can’t wait to see YOU as our next featured fan! So, be sure to say hello to us on 
Facebook and Twitter.

InterviewsEURO TRIP: Northern Italy!

After we left the beachside towns of Cinque Terre we headed up North to visit the fashion capitol of Italy, Milan. 

Two years ago I did an exchange program with Pratt (in NYC) and one of the design schools in Milan, La Nuova Accademia de Belle Arti. I studied fashion design there with some of the most innovative designers I have ever met.

Although Milan is not known for being a “pretty” European city, it is a city that offers the best innovative and awe inspiring fashion as well as interior and product design out there. 

So, after spending so much time there I wanted to lead Chelsea through the city. We walked all day and covered everything from 10 Corso Como (famous for designer clothes) to the Navigli district. While there we made sure to keep it Italian eat gelato to stay cool, pizza for dinner, and espresso for breakfast! 

Above is the main cathedral of Milan and my personal all-time favorite cathedral, the Duomo. Located in the center of the city and surrounded by the best shopping and opera, Teatro alla Scala, in the country the Duomo couldn’t be situated in a better place for visiting. Below is Chelsea standing in the door of the Duomo!

 Chelsea and I bared the heat one night and went out dancing. One of the best things about Milan night life is that it has aperitivo (happy hour) where you get one drink and dinner for about 8-10 Euro. This is perfect for students and travelers with a budget who still want to eat great food!

 Here I am on the canal in the Navigli district of Milan where I used to live. The canals in Milan were designed by Leonardo da Vinci and where once used to transport goods into, out of, and around the city. However, only two are still open and they are lined with great bars and restaurants. 

InterviewsMeet Vintage Model: Ashley Rogers!

With her fresh face and great outlook, Lulus vintage model Ashley Rogers was a treat to chat up on modeling gigs, style and life in general. Read up, and check out our Vintage section to see Ashley rockin’ some hot, retro-inspired looks!
1. How did you get into modeling?
I began modeling in Texas when I was pretty young. My sister was a make up artist and worked with the agencies there, so I was able to tag along and eventually booked work myself.
2. What are the challenges and perks of modeling?
The one challenge that I find is sheer concentration. It becomes difficult over a long period of time to do something as simple as conveying a feeling in your face.  My favorite perk is working with creative and talented people. I thrive on being around like-minded individuals, and the industry is bustling with them.
3. Describe your typical weekday – is life pretty consistent or unpredictable?
Right now, I’m in between school and work, so it can be unpredictable at times.  I have gotten myself into a habit of writing to do lists every day to maintain a sense of normalcy.  It helps.
4. How long do you take to get out the door in the morning?
30 minutes for my usual routine. I remember being younger and spending up to two hours to get ready. Imagine what I could do with all of that extra time now!  =)
5. Are you a health nut, junk food junkie or something in-between?
I’m fairly healthy for the most part, but I don’t deny myself anything either. I was a vegetarian for 10 years up until the fall of last year, and it was simply because I began craving meat that I started eating it again.  I’m a firm believer that the body will tell you what it needs.
6. Do you have a dream modeling gig?
I would love to be one of Stella McCartney’s girls. They always look so innocently polished.
7. Describe your style in terms of dress and aesthetic.
My sense of style is very eclectic.  I tend to go a little vintage throwback but always with a very modern twist. I welcome the jeans and t-shirt days too.
8. Must have item for the summer?
Multiple pairs of sunnies (I’m constantly misplacing mine), at least two vividly patterned swimsuits, and that one floor sweeping dress that makes you feel carefree and sexy all at once. I like the hippie-style gunne sax versions right now
Find these items and more on our Vintage page!