Last week we launched the Full Spectrum Lookbook, our hottest and brightest yet 

Now, lets get closer for a bit of insight on how we came up with this look.

 For the makeup, we were greatly inspired by the beauty shots at Marc Jacob‘s Spring 2011 Ready-To-Wear show. At a first glance we thought it was just a really good smokey eye. However, after a second look we discovered that it was the use of a green shadow within the smokey eye that was doing all the tricks.  

Photos curtesy of Style.com

To create our own look, similar to this, our makeup artist went a bit lighter on the eyes by playing up the reflective qualities in the eye shadow. She also decided to go brighter in the lips, with a fuchsia infused plum color. Remember as well, that for full lashes any of the false eye lashes at your local drugstore will work wonder in seconds!

 Here are a few extra close up shots of the adorable clutches from the lookbook. I couldn’t resist highlighting these for you guys because they are a few of my favorites on LuLu*s right now. Notice how intricate and unique the hardware is on these purses, something that you don’t find on just any ol’ purse!

Hint styling tip for accessories: if you have a plain dress then play it up with a colorful handbag, or if you have a crazy printed dress play it up with a nude clutch. 

 On the left is the Live It Up Blue Purse and on the right is the Round the Clock Beige Purse.

 See, it wasn’t that hard to turn a runway look into a fantastic going out look!

What are your favortie dramatic makeup effects?