There’s just something about pink.

We love all shades of this girly hue but this fall we are crushing hard on fuchsia. Aside from being universally flattering — and somewhat confusing to spell — the ultra bold version of pink feels totally fresh for the new season. It also makes a fun alternative to the autumnal hues and darker neutrals that become ubiquitous every year — and helps keep you feeling bright, even when there are fewer hours of daylight. Fuchsia and magenta are also surprisingly versatile: Pair them with every color from army green to navy to black to red (trust us) and you’ll see what we mean. Yep, saturated pinks with blue undertones are having a major moment — and have officially earned this week’s MVP title. Shop a few of our favorite finds ahead:

on wednesdays we wear pink

How are you wearing fuchsia this fall? Show us on Instagram @lulus using #lovelulus!