I have always been an avid fashion editorial follower and have been rejoicing ever since they’ve become easier and easier to track down. However, in the mean time I have been waiting patiently for an online forum which features fashion films, not just editorials. Essentially, what I wanted was a Fashion Youtube, and I have found just that. 

W Magazine has come to my rescue and granted my wish by dedicating an entire part of their site to Fashion On Film


After watching a few of the films featured on their site, I have fallen in love with the short fashion film. The film is Modelgeddon, uploaded to W Magazine for their Fashion On Film Festival which was guest curated by Hervé Mikaeloff. Modelgeddon was created for LOVE Magazine as a collaboration between director James Lima and Donatella Versace. The short film features supermodels Alessandra Ambrosio, Ana Beatriz Barros, Claudia Mason and Julie Ordon as actual superheros.

 Happy Fashion On Film watching!!