When I was still in design school, I played soccer with a girl who designed action sports clothing for women and men, mostly for snowboarding and BMX. She was always wearing the coolest printed tees and hoodies, and when I asked her where she got them, she introduced me to this awesome company called Nikita.
Nikita is a girls clothing line made especially for the girl who will ride down any mountain, no matter how steep. Since Lulus.com just started carrying some Nikita hoodies (the Fandango Hoodie [sold out!] and the Faithful Sweater [sold out!]), I was given a totally awesome opportunity to get in contact with one of the sponsored snowboarders from the Nikita website, Madison Blackley!
How did you get into boarding?
MB: Well, growing up in Park City, there really was not much to do in the winter but ski. I started skiing when I was about 3, and when the resorts opened up to snowboarding, I thought I would hop on that train and see what it was all about. My dad started snowboarding way before people knew what it was, so I already thought it was pretty sick.
What are your favorite memories of boarding?
MB: The best time snowboarding for me was in 8th grade. I was 13, and in Park City all schools have half-days on Fridays, so me and basically every other kid in PC would head up there and shred and ride pipe till it closed at 9:00 p.m. A hundred of your best friends all chillin’ on the hill … oh, the days of no worries.
What are your favorite tricks?
MB: Lately this season, I have been into the Front Blunt 270, 180 switch 5-0. I also just recently got Frontside 540 Nosegrabs on lock! Anything that looks smooth and styley I am down for.
Where are your favorite places to ride?
MB: Since I hail from Park City, I have gotten to love Utah so much. I don’t think I will ever leave. You have Brighton for insane powder and rails. Park City for all things park, and then good ol’ SLC (Salt Lake City) for those midnight handrail sessions. When I’m not at home in Utah, I do love Mammoth Park laps, and Whistler or Mt. Hood in the summer.
We just started carrying Nikita and are super stoked about it. How did you get into Nikita clothes, and when/how did you get sponsored?
MB: Nikita has been my favorite company for way longer than I have been riding for them. I had always dreamed of riding for them, and then on their first year making outerwear, I bought a jacket and was in love! I just did my snowboard thing that year — competed, filmed and started talking to people — then BAM! Before you knew it, Nikita here I come!
What are your favorite things to wear, and how would you define your style?
MB: I think Nikita definitely defines my style. I don’t have a set image. I mostly go on comfort. Although you will NEVER catch me in a dress, I guess you could say I’m a colorful tomboy. New Era caps, with girly glasses, a basic hoodie and some Nikita denim and some sneaks. That’s about it, every day all day.
You are involved in a project called the Peep Show, a group of women that make boarding films. Can you explain your filming interests and how they relate to boarding? How often do you guys make movies?
MB: Peep Show is a group of up-and-coming girl riders who unfortunately might not get any other film opportunities, but also deserve and are more than good enough to show for it. It shows more of the down and dirty riding lifestyle rather than the fame, glitzy side.
I was really excited to be working with these girls, because filming has always been way more important to me then competing. I would rather have the dopest video part ever than winning the X Games. Riding park and mountain is WAY different than street rails and powder. You gotta have balls to do it … I’m just gonna say that.
Here is a video of Madison riding that I think is pretty sweet. I am totally amazed at what the girl can do (that’s obvious, I guess!) so check it out!
Thanks, Madison, and good luck this year riding!