FashionFestival Style Round-Up: The Trends You HAVE to Try

One of our favorite fashion seasons is finally here! With festivals in full swing, we’re turning to some of our trendy blogger babes to show us this year’s go-to styles. We loved all the bold looks we’ve seen so far this year, including off-the-shoulder looks, overalls, even swimwear…and of course the festival favorites–wide brimmed hats, statement accessories and fringe bags. What will be your next festival OOTD?

_alyssamay Festival 1

Off-the-shoulder rompers and dresses are having a major moment right now. We love how Alyssa May paired her olive romper with a wide brimmed hat and statement necklace to make her outfit festival ready!

breekleintop Festival 2

We can’t overlook swimwear as an outfit option! Some of our favorite festival looks this season featured chic swimwear one pieces and separates. Bree Kleintop paired one of our most popular bikini tops with frayed white denim shorts for the ultimate model-off-duty festival look.

claudiagraziano Festival 3

Blogger babe Claudia keeps her outfit game on point by adding in the classic festival accessory faves. An ultra wide brimmed hat, a fringe bag, and Amuse Society’s blush snake skin boots…what’s not to love?

inmyblondelife Festival 4

Unfinished raw hems are one of our favorite trends this festival season! Sheida pairs hers with a crop top and double buckle belt for a look we can’t wait to try on our own!

juliafriedmann Festival 5

As fashion babes all know, overalls have made an epic come back and are once again a wardrobe staple! Pair this denim overall dress with sneakers, a crop top, and a bandana like Julie Friedman for the most comfy festival outfit possible.

emilyrosehannon Festival 6

Don’t forget about those locks! Keep your tresses out of the way and beat the heat with a daring braid like Emily. We might not all have Emily’s braiding skills, so if you need some help with a stylish yet attainable braid, gain some insight from our hair tutorial. Her backless maxi dress makes sure all the focus is on her gorgeous hairstyle!

racquelnatasha Festival 7

Festival Queen Racquel Natasha rocked one of our most popular festival dresses this year, and topped it off with gold statement sunnies. Bold rust red stripes and the off the shoulder details make this light cotton dress perfect for the hot festival days ahead.


Tinted lenses are one of the hottest summer trends of 2017! Accessorize with this pair of major statement glasses like Whitney, or check out our full selection of awesome, on-trend sunnies.


Charlotte styled our maxi length romper with her favorite festival accessories, making her elegant romper the ideal breezy festival outfit. Maxi length rompers are a perfect statement piece to take advantage of the breezy festival grounds!

With festival season still going strong, start planning your fest ‘fits (or packing list for other summery vacays) and let us know how you plan to style your next adventure in the comments below!


FashionTrend Alert: Swimwear 2017

Summer is just around the corner and we have all things swim on our minds! Whether you’re hanging out poolside this summer or exploring tropical destinations, we have the right swimsuit for you! Keep reading to find the right trend that fits your style.


The lace-up trend has officially made its way from our closet to the pool and we can’t say we’re mad about it. Embrace the trend with a daring cut out one-piece that laces up the side, or keep things simple with a cute lace-up bikini top. Our Tiki Time Lace-Up Bikini, available in three cute colors, is the perfect summer staple, and the fact that it’s less the $40 (for the set!) has us wanting one in every color.

Swimwear 2017 - Trends Lace-Up One-Piece

Swimwear 2017 - Lace-Up Bikini

One piece wonders

If you’ve found yourself obsessing over finding the perfect one-piece swimsuit for the summer, you’re not alone. From plunging necklines, to lace-up details, to reversible looks that are twice as nice, this style of swimsuit is not going anywhere soon.

Swimwear 2017 - Tavik One-Piece

Blogger babes @emilyrosehannon, @heygorjess, and @kelsrfloyd show off their personal style all sporting the Tavik Monahan Beige Lace-Up One Piece Swimsuit. Love the look but want to add a pop of color? Try the Amuse Society x Samudra Sandbar Teal Print One Piece Swimsuit or the Frankies Bikinis Camilla Blue Floral Print One Piece Swimsuit!

Crochet your way

Take your inner boho from festival grounds to the beach this summer with a cute crochet look! Available in both bikinis and trendy one-pieces, you’ll be sure to find one that suits your style. If you’re a classic bikini type of girl, then you’ll love styles like the Elizabeth Jane Black Crochet Bikini, the Frankies Bikinis Stella Lavender Crochet Bikini or the Sea-esta Slate Grey Crochet Bikini!

Swimwear 2017 - Crochet Bikinis

If a one-piece is more your vibe, try the Frankies Bikinis Lilah Black Crochet One Piece Swimsuit or the Lulus My Story Crochet One Piece Swimsuit, available in three chic shades!

Swimwear 2017 - Crochet One-Piece

Which swimwear trend will you be rocking at the beach this summer? Tell us in the comments below!

Contests#Lovelulus Winner of the Week

Congratulations to bride to be @sweetandpetite_ for being our #lovelulus winner of the week looking so dreamy in our Easy Honey Ivory Slip Dress! Wondering what to wear for all of your bridal festivities? From bachelorette party, bridal shower, or rehearsal dinner, to affordable wedding dresses, we’ve got a white dress for every event on your calendar! Check out a few of our faves below or check out our coveted Wedding Collection.


We want to see how YOU wear Lulus! Show off those chic #ootd’s for a chance to win a $200 shopping spree and be featured on our Instagram. To enter just follow @lulus, upload a pic of your cute Lulus looks, and use #lovelulus & #contest in the caption for a chance to win. We award new winners every single Friday. See the full rules, terms, and conditions here. Good luck!


FashionTrend Alert: Summer Tops

These warm summer days have us totally crushing on the new trends for summer tops! Dressed up or down, these must-have tops are no fuss, easy to style, and will elevate your outfit no matter the occasion. Read on to see how our favorite blogger babes styled some of our favorite summer trends for tops.



Shoulder Exposure

Legs aren’t the only thing getting some sun this summer! Give your outfit some shoulder exposure with off-the-shoulder tops. We’ve been obsessed with this cute trend for a while as they can make any outfit look ready for summer.  Racquel of @racquelnatasha is wearing our Amore Than Ever Grey Striped Off-the-Shoulder Crop Top which will leave you totally smitten . We love how Dacey of @dacey_cash is wearing this off-the-shoulder look by keeping it everyday-chic with our slimming Like a Bird White Off-the-Shoulder Bodysuit and pairing it with a hip-hugging pair of denim.


Bell Sleeve

Saved by the Bell Sleeve

Bell sleeve tops are making a comeback this summer like never before! Maisie of @mais_jo is wearing our Take me Somewhere Blue and White Striped Top, which is begging to be taken somewhere like your next getaway. Laura of @laurajadestone is looking red-hot this summer with our Naturally Charming Red Floral Print Off-the-Shoulder Crop Top and pairing it with denim bottoms. Looking for its other half? Match this floral bell sleeve top with the Carefully Cultivated Red Floral Print Maxi Skirt and take it to your next destination vacation or summer affair.



For the Frill of It

Take it summer sweet with a ruffly top. We love how a ruffled top can dress up a summer outfit and make it look chic and sweet. Alyssa of @alyssa.lenore is looking white haute in this ruffled off-the-shoulder top which features a cascading ruffled layer. Chinda of @ch.phr8ph is wearing our Better and Better Blush Pink Crop Top which features tiered double layers of subtle ruffles.



To the Tee

Make a statement without having to say anything! We love wearing graphic tees all year around, but especially in the summertime as they can be front and center and shine without all the added winter layers. Emily of @emilyrosehannon is keeping it casual by wearing the Project Social T Drinking of You Cream Muscle Tee with a pair of distressed black denim shorts. We also love how Audrey of @audreyannej dressed up a graphic tee by taking it office chic and pairing it with a blazer and trouser pants.

Which trend is your favorite and which one will you be trying out this summer? Let us know by telling us in the comments!

GeneralModel Moment- Frida Aasen

Time for another model moment! Last month we jetted down to Palm Springs to shoot the Lulus summer campaign. With bright maxis, cool, pool-side bikinis, and all the right accessories, it was a sun-drenched day of awesome. The icing on the cake was our fave-babe, model Frida Aasen who flew in from New York to shoot this magical campaign with us. Combine the magic of the desert with this dreamy babe and you have an AH-mazing day ahead of you. We pulled up a chair for a behind-the-scenes chat with this iconic model to bring you a quick Q&A! Read on for more!



Cats or Dogs?


What are 5 Essential You Keep In Your Bag?

This is so boring; I have the most boring stuff! Phone, wallet, charger, lip balm, keys.

What Are Your Top 3 Emojis on Your Phone?



What is the most outrageous thing that has happened to you on a shoot?

I have actually been lucky and haven’t had the craziest things happen. I had to shoot swimwear in November, so that was pretty bad. I have shot with animals before. Like dogs, parrots, a small white snake. Nothing too crazy!

What is your favorite place to visit?

Two places I went to recently-Sicily and Corsica. They were the most beautiful places. They had these rocky coasts and they were so beautiful. I can’t wait to go back there.


What is the one summer staple that you will be wearing?

Yellow! I’m obsessed with yellow. I totally have a thing for yellow. I want yellow dresses, yellow purses. I just think it compliments tan skin so well. Like this maxi we just shot today! Love it.



Thanks so much Frida! We love working with you! xo

Frida GIF