Category: Lookbook

FashionLookbook Love: Desert Fox


FashionRetromat: Behind the Scenes of the New Lookbook

As most of you may have seen already, we just launched our new lookbook Retromat. In honor of it being such an adorable shoot, and because I think you guys deserve it, I decided to let you in on some behind the scenes pics from the shoot. 
Above you can see makeup artist Lernik Grikorian and hair stylist Carlos Fernandez prepping our model before the shoot. 
One of my favorite pictures from the shoot was this gem above, where photographer Jiro Schneider snapped this pic of his photo assistant, Josh Spencer, outside the laundromat. 

Above, our lovely and talented art director, Kristen, prepping our model before a shot. 
 Hope you love ’em!

FashionClose Up: It’s All in The Details for The Full Spectrum Lookbook

Last week we launched the Full Spectrum Lookbook, our hottest and brightest yet 

Now, lets get closer for a bit of insight on how we came up with this look.

 For the makeup, we were greatly inspired by the beauty shots at Marc Jacob‘s Spring 2011 Ready-To-Wear show. At a first glance we thought it was just a really good smokey eye. However, after a second look we discovered that it was the use of a green shadow within the smokey eye that was doing all the tricks.  

Photos curtesy of

To create our own look, similar to this, our makeup artist went a bit lighter on the eyes by playing up the reflective qualities in the eye shadow. She also decided to go brighter in the lips, with a fuchsia infused plum color. Remember as well, that for full lashes any of the false eye lashes at your local drugstore will work wonder in seconds!

 Here are a few extra close up shots of the adorable clutches from the lookbook. I couldn’t resist highlighting these for you guys because they are a few of my favorites on LuLu*s right now. Notice how intricate and unique the hardware is on these purses, something that you don’t find on just any ol’ purse!

Hint styling tip for accessories: if you have a plain dress then play it up with a colorful handbag, or if you have a crazy printed dress play it up with a nude clutch. 

 On the left is the Live It Up Blue Purse and on the right is the Round the Clock Beige Purse.

 See, it wasn’t that hard to turn a runway look into a fantastic going out look!

What are your favortie dramatic makeup effects?

FashionBehind the Scenes: LuLu*s Spring 2011 Gypsy Caravan Lookbook

Last week, we launched our spring 2011 lookbook, Gypsy Caravan, and I thought it was about time to give you all a peek from the other side of the lens at one of our shoots.

Below is the behind the scenes video featuring Forget That You’re Young, the new single from The Raveonettes’ forthcoming Raven In the Grave.

In addition to the video, I also wanted to give you some photographic treats. On every shoot, I bring some of my own cameras to take pictures not only for my own personal benefit, but for you ladies as well. This time I brought my new Fuji-roid, the Instanx 210, and the pictures that came out were amazing — take a look!

This is a location that is very close to the LuLu*s warehouse! Isn’t Chico, California, beautiful? 

FashionBehind the Scenes: Foreign Affair Resort Lookbook

By now, I hope you all have seen our new resort lookbook, Foreign Affair featuring our lovely model Mogen.

The essence of this lookbook is all about living free, rocking bold colors and just whipping your hair back and forth. So scroll down and enjoy the behind the scenes video featuring the musical stylings The Drums with Me and the Moon (Clock Opera Remix).